Google's New Android Website Asks Apple to Add RCS Texting to iMessage
Mike SorrentinoSenior Editor
Mike Sorrentino is a Senior Editor for Mobile, covering phones, texting apps and smartwatches -- obsessing about how we can make the most of them. Mike also keeps an eye out on the movie and toy industry, and outside of work enjoys biking and pizza making.
ExpertisePhones, texting apps, iOS, Android, smartwatches, fitness trackers, mobile accessories, gaming phones, budget phones, toys, Star Wars, Marvel, Power Rangers, DC, mobile accessibility, iMessage, WhatsApp, Signal, RCS
The website puts a particular focus on Apple's "green bubble" experience when messages are delivered over the SMS and MMS standards, such as the lack of typing indicators, compressed images and less control over group chats compared with iMessage and most chat apps. RCS includes many features seen in iMessage as well as chat apps like WhatsApp and Signal, including typing indicators, encrypted message and higher-quality photo sending.
The campaign is the latest effort by Google to encourage Apple to use the RCS text standard, which currently remains an Android-only text messaging service with half a billion monthly active users. While RCS now has the support of the major US mobile carriers, without adoption within Apple's Messages app or within devices like basic phones, it's essentially an "iMessage" for only Android phones.
The campaign website also suggests cross-platform chat apps like Signal and Meta's WhatsApp as options to get a more universal texting experience, as opposed to trying to move people into another Google-owned service. WhatsApp on Tuesday also announced new privacy features that add the ability to quietly leave group chats, hide your online status and block screenshots of content meant to be viewed once.