Update: The event has ended. Here's everything Google announced, along with all of our followup coverage.
Apple unveiled its new iPhones on Sept. 12. Last week, Amazon surprised us with five new Echo products.
Now, it's Google's turn.
WHEN: Today, Wednesday, Oct. 4, 9 a.m. PT; 12 noon ET; 5 p.m. UK; 3 a.m. (Thursday) Sydney -- or see the start time in your time zone. CNET's preshow with Brian Tong, Patrick Holland and Lexy Savvides starts 30 minutes earlier.
WHERE: San Francisco, California
WHAT TO EXPECT: Quite a bit, actually. According the flood of leaks in recent weeks, we'll be getting:
- New Pixel 2 and Pixel 2 XL phones
- Google Home Mini and Google Home Max smart speakers, designed to compete with the Echo Dot and Apple HomePod, respectively
- A "Pixelbook" tablet or laptop
- A new version of the Google Daydream View VR headset (to complement the new Pixel phones)
See our full preview of what to expect.
HOW TO WATCH: Right here! Just sit back and watch the stream (at the top of the page).
FOR MORE INFORMATION: See all of CNET's Google coverage.