The iPhone 4 'Diamond Rose' has a bezel featuring approximately 500 individual, flawless rose diamonds. The rear is covered with rose gold, with the Apple logo comprised of 53 diamonds. The home button is made of platinum, with a whopping, 7.4-carat pink diamond stuck in the middle. If that's not good enough for you, it can be replaced with an 8-carat, single-cut, flawless diamond. The phone comes with a 7kg granite chest in which to store it. Other than that, it's just like a run-of-the-mill 32GB iPhone 4.
Small World News Service quoted Hughes as saying: "It is amazing that someone is prepared to spend £5m on a phone. I doubt it will get used because it is worth so much money. It would be a disaster if it was ever lost."