Cheap GPS: Gokivo app drops to 99 cents

iPhone users leery of dropping $40-50 on a navigation app now have a much cheaper alternative: subscription-based Gokivo. A buck buys you your first 30 days of service.

Rick Broida Senior Editor
Rick Broida is the author of numerous books and thousands of reviews, features and blog posts. He writes CNET's popular Cheapskate blog and co-hosts Protocol 1: A Travelers Podcast (about the TV show Travelers). He lives in Michigan, where he previously owned two escape rooms (chronicled in the ebook "I Was a Middle-Aged Zombie").
Rick Broida

If you've been wanting to test-drive an iPhone navigation app but didn't want to invest $34.99 on CoPilot Live, $49.99 on TomTom U.S.A., or $59.99 MobileNavigator, here's good news: Now you can get Gokivo GPS Navigator for just 99 cents (iTunes link).

Just to clarify, that 99 cents buys you 30 days' worth of navigation (complete with real-time traffic). After that, Gokivo will cost you $4.99 per month or $39.99 if you pay annually (a considerable savings).

It will cost you more over the long haul than a flat-rate app like CoPilot or MobileNavigator, but Gokivo might be a more attractive option for infrequent drivers--since there's no contract, no commitment.

If you're like me and only occasionally need turn-by-turn navigation assistance, you can, literally, pay as you go. Gokivo now supports in-app transactions, so if you're leaving for a road trip or happen to get lost somewhere, just tap out $4.99 and presto: You've got another month of GPS.

If you want to learn about the app's navigation acumen, read Dong Ngo's recent comparison of Gokivo and MapQuest (another subscription-based solution).

But I think with an entry point of just 99 cents and the option of paying five bucks whenever you want 30 days of traffic-enhanced navigation, Gokivo is hard to beat.

What's your favorite GPS app? Do you prefer the flat-rate offerings or a subscription option like this one? Share your thoughts in the comments.