Know what you care about most: Is it screen size? Camera quality? Battery life? This will help narrow down your choices. If you're interested in a foldable phone, design and screen size should be more important to you than camera quality
Don't discount the midrange: Features of last year's flagships always trickle down to this year's midrange handsets.You can get a great phone that does almost everything that a premium phone can do for a fraction of the price. Google's Pixel 7 Pro packs a great zoom camera, but the base Pixel 7 has most of the same key specs and comes at a more reasonable price. But if you're trying to save a few bucks, you shouldn't be considering a flip phone. Devices like the Galaxy Z Flip 5 and Motorola Razr Plus are priced like high-end premium phones, although Motorola plans to release a cheaper Razr this year.
Shop the sales: Look for deep discounts and promo deals around major holidays, especially Amazon's Prime Day and Black Friday. And find out what your grace period is in case you need a quick return or exchange.
Last year's phones: They can often be a great deal, too. Wait for this year's launch to get last year's phone for less, when stores and carriers may be trying to offload their existing stock. However, keep in mind you'll miss out on the spacious cover screens found on the Galaxy Z Flip 5 and Razr Plus by going for last year's models.
Hold the phone in hand at a store first: You may love or hate the way it looks and feels in person. This is especially important for flip phones and other foldable devices, particularly if it's your first time using one.
Check if you're already invested: Have you already bought a lot of iPhone apps and iTunes movies? Stick with an iPhone if you still want access to them. Likewise, if you've invested in loads of Android apps, you'll want to stay on that side of the fence. Otherwise, it's simple enough to switch platforms. However, those interested in flip phones only have Android devices to choose from for now.
Buy a case and screen protector: You'll protect your phone from costly damage, and will increase the phone's resale or trade-in value for when you're ready to move on.