AT&T's WatchTV and unlimited data plan bundles are now live
The WatchTV bundle will come with 31 channels and cost $15 for non-AT&T customers.
Roger ChengFormer Executive Editor / Head of News
Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade and got his start writing and laying out pages at a local paper in Southern California. He's a devoted Trojan alum and thinks sleep is the perfect -- if unattainable -- hobby for a parent.
ExpertiseMobile, 5G, Big Tech, Social MediaCredentials
SABEW Best in Business 2011 Award for Breaking News Coverage, Eddie Award in 2020 for 5G coverage, runner-up National Arts & Entertainment Journalism Award for culture analysis.
's new WatchTV service and unlimited data plans went into effect on Friday.
The company last week unveiled two unlimited data plans, dubbed AT&T Unlimited &More and AT&T Unlimited &More Premium, bundled with WatchTV, a new "skinny bundle" of more than 30 live channels. The plans replace the existing options, with a starting price that's $5 more expensive for a single line. Also gone is the default "
for life" promotion. WatchTV is available to non-AT&T customers for $15 a month. The new plans are now live and available here. WatchTV by itself can be found here.
The announcement made good on a plan that AT&T CEO Randall Stephenson teased last week in an interview with CNBC. The standalone price puts in competition with Philo, which strips out sports and news channels for a $16-a-month bundle of entertainment networks. It's the latest in a growing crop of online options for live television, which include players like
, YouTube and SlingTV.
In AT&T's case, it's hoping that the video bundle appeals to new customers.
Unlimited &More starts at $70 a line -- above the $65 cost of its Unlimited Choice Enhanced plan -- for a single line. Its four-line bundle of $160 remains the same. The plan gives you access to WatchTV, standard definition video, no mobile hotspot capability and a $15 credit towards its
The Premium tier starts at $80 a line for a single, and $190 for four lines. In addition to WatchTV, users will be able to choose one premium add-on (options include HBO, Cinemax, Showtime, Starz, VRV and streaming music channels Pandora Premium and
Music Unlimited). There's a $15 credit that can be applied to
, DirecTV Now or U-Verse TV, 15 gigabits of mobile hotspot capability and high-definition video.
Customers on existing plans are free to switch to the new option, but will lose their free access to HBO (premium customers can choose it as the add-on though).
The prices include a $5 discount for signing up for auto-pay, and AT&T may throttle you after you hit 22 gigabytes of data each month.
In addition to your
, WatchTV will work on
and Safari and Chrome browsers. Standalone WatchTV customers won't be able to add premium channels like HBO -- that is reserved for the premium unlimited tier or DirecTV Now customers. AT&T, however, is looking at that option.
Here's a full list of the channels:
BBC World News
Hallmark Movies & Mysteries
AT&T says these channels are coming soon:
The story originally published at 3:30 a.m. PT.
Update, 2:41 p.m. PT: To include launch timing.
Update, June 29 at 8:41 a.m. PT: To note that the service is live.