Galaxy Watch 5 Galaxy Buds 2 Pro Android 13 Best Wireless Earbuds QLED vs. OLED TVs Air Conditioners Fitness Supplements Shower Filters
Want CNET to notify you of price drops and the latest stories?
No, thank you

AT&T undercuts Verizon, T-Mobile with new unlimited plan

The plan, however, only gives you standard-definition video and no mobile hotspot. There's a pricier version that bundles DirecTV Now or DirecTV at a discount.

Now playing: Watch this: Jumping on AT&T's cheaper unlimited plan? Not so fast...

AT&T just fired the latest salvo in the unlimited data wars.

The Dallas telecommunications giant unveiled two new unlimited data plans. The first is Unlimited Choice, a stripped-down plan that comes with unlimited data at a maximum speed of 3 megabits per second, standard definition, and no mobile hotspot.

At $60, it's lower than T-Mobile's $70 plan (which does away with taxes and fees) and Verizon's $80 option. Both plans, however, offer you full high-definition video and 10 gigabytes of mobile hotspot access. Sprint still offers the cheapest option at $50 a month, although prices rise by $10 after a year.

AT&T continues to push its video aspirations with higher end option called Unlimited Plus that includes HD video and 10GB of mobile hotspot access. The plan costs $90 a month, but gives you the option to add DirecTV Now streaming video service for $10 and DirecTV home satellite TV service for $25 a month.

The new plans underscore the continuing shift in how carriers are trying to win your business. AT&T had long offered an unlimited data plan when you sign up with DirecTV. But after Verizon launched its unlimited plan and T-Mobile countered by adding perks to its own unlimited options, AT&T couldn't ignore the trend. The constant back-and-forth between the carriers has meant better prices and options for consumers.

AT&T's option to include access to DirecTV and DirecTV Now is part of its broader strategy to get customers thinking of it as more than just a phone company. It's in the process of buying Time Warner -- home to "Game of Thrones" and Superman -- to get even deeper into the content business.

AT&T's Unlimited Plus line costs $185 for four lines, while Unlimited Choice costs $155 for four lines. The price only works if you sign up for autopay and pay online.

As with the other carrier plans, AT&T's unlimited plans isn't truly unlimited. After 22 gigabytes of data, AT&T has a right to slow your connection. Learn more about the carrier unlimited plans here.