No, you can't get an iPhone 7 for half price on Black Friday, but Apple is sweetening the deal a little with gift cards when you buy an iPhone, Mac, Watch or iPad.
Buy a SIM-free 32GB iPhone 6S Plus for £599, $649 or AU$1,079 and you'll receive a £40, $50 or AU$70 Apple Store gift card in return. Maybe you can put it towards a nice case for your new phone. Buying the new iPhone 7 or 7 Plus won't snag you a gift card.
Fancy a new Mac? The super-skinny 256GB MacBook (£1,249, $1,299 or AU$1,999) will see you furnished with a £120, $150 or AU$200 gift card.
Or for those of you after something to wear, the first-generation Apple Sport Watch (£269, $269 or AU$399) comes with a £20, $25 or AU$35 gift card.
For more tech gift picks, see our 2016 Holiday Gift Guide. (If you're not in the US, see our separate Christmas Gift Guides for the UK and Australia.)