Developers of iPhone and iPod Touch applications can now enable purchases from within their freely available App Store applications.
Until now, Apple has permitted in-app sales of content, subscriptions, and digital services only for apps costing at least 99 cents.
Apple on Thursday sent the following e-mail to developers:
Considering all the drama surrounding the App Store approval process, this latest move by Apple appears to be a positive one for iPhone SDK developers, as it gives them a bit more flexibility in how they design and potentially profit from the applications they build.
We'd like to hear from developers of iPhone applications that use in-app purchases, though; please tell us about your experiences in the comments.