Apple increases developer iAd revenue to 70 percent

Apple's attempt to control the mobile advertising market for its iOS platform by implementing iAd has largely been a disappointment, prompting an increase in developer revenue.

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Screenshot by Joe Aimonetti/CNET

Though it's certainly too soon to call iAd a failure, Apple has not been happy with the adoption rate of its advertising platform it has seen thus far. In February, Apple reduced the minimum buy-in for campaigns to $100,000 (down from $1 million at the iAd launch in 2010). It was also rumored at that time that the iAd revenue share percent would jump to 70 percent for developers.

Now, according to a report by AppleInsider, that jump in developer revenue has become a reality.

According to an announcement on Apple's developer center:

We have made the following changes to the Developer Advertising Services Agreement for the iAd Network, effective immediately.
  • *The revenue share for the iAd Network is now 70% to the Developer.

With the share of revenues from iAd up 10 percent, Apple hopes to attract developers who have still been favoring the stalwarts in the mobile advertising game -- companies like AdMob, InMobi, Advertising.com/AOL, and others.

Apple's minimum buy-ins from potential advertisers has dropped steadily from the initial $1 million minimum to $500,000 last February, to $300,000 last July.