Amazon Mobile now ringing up sales on iPhone

Amazon.com's new, free app for the iPhone and iPod Touch brings the search and quick purchasing you'd expect. What's new? A clever photo feature linking products in your photos to Amazon's catalog.

Jessica Dolcourt Senior Director, Commerce & Content Operations
Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
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Jessica Dolcourt
2 min read
Amazon Mobile on iPhone

On Wednesday, Amazon announced the throwing open of its virtual doors to iPhone and iPod Touch users everywhere with Amazon Mobile, a free app now available in the iTunes App Store.

It's a pretty nice offering that simplifies the search experience for products found not just on Amazon.com, but also on partner retailers Target and Macy's.

The bulk of the app is dominated by a search bar you can launch either from the home screen or from a separate Search screen. While there's a tiny promo area on Amazon Mobile's home screen, the app completely omits browsing by categories. The vast majority of shoppers probably beeline to their wanted product, but there should be an option to browse from the More menu.

The surprise feature is one Amazon is trying on for size that lets you snap a photo of a product to jog your memory later. In addition, the app will try to find the product in Amazon's catalog. Amazon Remembers, as the feature's called, was a little slow when we tried it out, but found our products in the end.

This visual shopping assistant is a great feature that replicates many others we've seen for iPhone and Google Android. SnapTell for iPhone (free) is also more flexible, pulling in data and price comparisons from IMDb, Barnes and Noble, and Wikipedia, along with Amazon.com.

However, Amazon Mobile's advantage to registered members is its simplified purchasing that honors 1-Click buying and Amazon Prime, and its memory for items you've flagged in your wish list, shopping cart, and now, photo bank.