How're You Helping Google?

So, Google's profits are in: whopping. (I'll get more specific lower down, if you don't want to click on the link.)

They made their money, again, on contextual text link ads. Lots of which are bought by small-fries paying from pennies to dollar a word, when people click through to their sites.

I know it's working (I've helped businesses use it). And now we have the meta-proof.

So here's the figures: They earned about $1.51 per share on a "pro-forma" basis (basically, subtracting stuff that isn't relevant to daily operation), beating analysts' expectations of about $1.36 per share. And their revenue, at $1.05 billion was well over the predicted $944.4 million.