New Honda Insight concept

[ Car engine sound and music ] ^M00:00:12 >>[Background music] Ok, this is not a Prius. Yea, it looks like one but it's actually the return of the Honda Insight, the original mass market hybrid car. Now how do you clobber a Prius if looking like one isn't going to do it? Honda thinks a low price of around 18 grand, to start, will help. And that could grab headlines as the cheapest hybrid on the market. Honda's parallel IMA hybrid system, as found in the Civic hybrid for example, would still be the architecture. Now Honda would tell you that this car actually mimics the look and styling of their FCX Clarity fuel cell vehicle. But since that looks like a big Prius, we end up back at the same place. [ Music ]