I'm not sure there's been a lamborghini this striking since the original Countach.
Now not so much is it a stylish breakthrough as it is an interpretation breakthrough 'cause this car has a carbon fiber shell and underneath, a carbon fiber tub, which is forged not laminated as is typical of that material.
That technique was developed in concept with Callaway, the golf club folks.
And not just for looks, by the way.
Lamborghini says that future of super cars is weight control, not really power improvement.
This concept ways just 2200 pounds and would be fitted with the company's existing 570 horsepower V10.
That's a power of weight ratio of around 3.8 pounds per horse.
For comparison, a current Murcielago settle each horse with over 6 pounds, about a 45% difference.
Weight reduction could be the next big thing in going faster.