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Roadshow Video Reviews
2010 Mazda3A dramatic new look and lots of what they call "content."
[ Music ] ^M00:00:03 >> As consumers move to more fuel efficient, frequently four cylinder cars, how do you keep them loyal to your brand? The term they use in the auto business is content. And here's the new Mazda 3, with kind of a high-content message. That basically means bells and whistles. ^M00:00:17 [ Music ] ^M00:00:20 First of all, from the serious stuff, like an available 167 horsepower, 2.5-liter inline four -- for good power -- to adaptive front lighting -- the lights that follow you when you're steering. Bose 10-speaker center point audio will be available. Kind of a sporty information display on a second tier wedge of the instrument panel. We're expecting keyless entry and a push button starter, plus Bluetooth for not just hands-free calling, but also for stereo streaming from your portable device. All of this is part of many car markers strategy to make their ecoboxes seem less eco, and just the smart choice. ^M00:00:55 [ Music ]