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Verizon, Sprint tackle EA games

Two carriers will start selling titles such as "Madden NFL" and "Tiger Woods" to their cellular customers.

U.S. carriers Verizon Wireless and Sprint on Monday said they will soon begin selling some of Electronic Arts' games to their mobile customers.

Verizon will initially offer its customers graphics-rich versions of games including "Madden NFL 06," "NBA Live 06," "Tiger Woods PGA Tour 06," "FIFA 06," "Need for Speed Most Wanted" and "Sims 2." Titles such as "Tri Peaks Solitaire," "Turbo 21" and "Poppit" from also will be available, Verizon said. The service is likely to begin in coming weeks.

The EA games can be downloaded on V Cast-enabled phones and played anywhere. "Need for Speed Underground 2" will launch in 3D exclusively on V Cast, Verizon said.

Sprint will soon feature "Tiger Woods PGA Tour 06" and at least three other EA titles.

Games have emerged as a key application for mobile service providers that are looking to draw customers to high-speed wireless Internet networks. Phone companies are teaming up with content providers and game publishers to enrich their offerings with text messaging, videos, music and so on.

Content providers like EA are eager to make their titles available on cell phones as a way to expand their markets.

CNET's Ben Charny contributed to this report.