If imitation is the sincerest form of flattery, then T-Mobile should feel fawned over by Sprint's latest move.
The nation's third-largest carrier announced a new, limited-time promotion on Friday, designed to attract customers from other providers.
Called the Framily Switching Bonus, it's a combination of device trade-in credits and early termination fee credits. Starting April 4 and running through May 8, customers who dump their contracts for Sprint can earn up to $650 for jumping ship.
Consumers who trade in their old device will receive up to $300 when signing on to a Framily Plan. Those who submit a final bill from another wireless carrier are eligible to receive a Visa prepaid card worth up to $350. The extra money can be used to pay off early termination fees or an equipment installment balance. And, yes, that's for each new line of service. Sounds , no?
For what it's worth, existing Sprint subscribers can also get in on the action. As they see it, adding a co-worker or friend to a Framily Plan is the same as a spouse or child.
To take advantage of the Framily Switching Bonus, simply visit a Sprint store or shop online at Sprint.com before May 8.