Short Take: NetGravity upgrades AdServer
NetGravity, the leading vendor of software to manage ads on Web sites, has upgraded its flagship AdServer software. New features in version 2.1 include impression-based scheduling to maximize revenue, load balancing among multiple ad servers for a site, fault tolerance, and a faster user interface that NetGravity says can cut time spent on ad management by up to 50 percent.
, the leading vendor of software to manage ads on Web sites, has upgraded its flagship AdServer software. New features in version 2.1 include impression-based scheduling to maximize revenue, load balancing among multiple ad servers for a site, fault tolerance, and a faster user interface that NetGravity says can cut time spent on ad management by up to 50 percent.
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