Research In Motion (RIM) proves that it can still hit the number one spot when it comes to excruciating corporate music videos.
"Disastrously bad"; "Worst corporate music video ever"; "Makes me lose hope". These are just some of the online reviews that RIM is being treated to after screening a remarkably ill-advised music video entitled "Devs, BlackBerry Is Going To Keep On Loving You".
In what must constitute a borderline miracle, RIM has actually made the world feel sorry for REO Speedwagon after butchering "Keep On Loving You" and reforming this clip from its torn-apart corpse. Possibly its worst crime is being so technically competent — the players are good, the vocals are solid. It appears that Alec Saunders (VP of Developer Relations and Ecosystem), Chris Smith (VP of Application Platform and Tools) and Martyn Mallick (VP of Global Alliances and Business) are either musicians of some skill, or at least do a remarkable impression of it.
We can only suggest that you take the three minutes and 33 seconds to watch this right now.
Many online commentators — ourselves included — are wondering what on earth was going through RIM's collective mind when this idea was not only mooted, but presumably also applauded and embraced as a great use of time and money.
But at the end of the day, taking someone else's work and rejigging it for RIM's own purpose? We hope that this isn't what we can expect from the BB10 OS.