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Report: O2 to buy VoIP start-up Jajah

The mobile arm of Telefonica Europe has apparently won a bidding war for the Internet telephone company with a $200 million offer, according to published reports.

O2, the mobile arm of Telefonica Europe, appears to be the winner of a bidding war for voice over IP start-up Jajah, according to a report on TheMarker that Reuters is citing.

O2 is expected to buy Jajah this week for $200 million, according to a report on the Hebrew language news site. Cisco Systems and Microsoft were rumored to have been competing for the VoIP start-up.

Jajah representatives did not immediately respond to requests for comment.

Jajah, which provides low-cost international calling to more than 25 million users, already has the ability to terminate calls or transfer calls from the Internet to the local telephone network in more than 122 countries around the world.

In September, the company launched a beta for a third-party offering that allows Twitter users to make voice calls directly to each other through the microblogging service. The company announced in June that it had connected its 1 billionth call.

The Internet phone company has raised more than $30 million in funding, including a $20 million round of investment lead by T-Online Venture Fund, the investment arm of Deutsche Telekom. Other investors include Intel Capital, Sequoia Capital, and Globespan Capital Partners.