What bold branding times we live in.
Shortly after announcing that it will make a limited amount of the fictional drinkto celebrate " " on October 21, Pepsi has confirmed it plans to release a smartphone.
"Available in China only, this effort is similar to recent globally licensed Pepsi products which include apparel and accessories," a PepsiCo spokeswoman told Reuters via email.
The phone for a new generation is coming, people.
Presumably Pepsi won't actually manufacture the phone itself, but the company didn't confirm any details on the make or name. Chinese site Sina, however, reports that the phone will be called the "P1" and rock some relatively average specs. These include a 5.5-inch, 1,080p display; 1.7GHz CPU; 2GB RAM; 16GB storage and a 13-megapixel rear and 5-megapixel front camera. The Android 5.1 phone (Lollipop) will cost roughly the equivalent of $205 and is set to launch on October 20.
This news gave the mobile world a jolt, and obviously I can't wait until Pepsi introduces the transparent "Crystal P1" model of the phone.