That's the implication behind a key new hire for the search giant -- an engineer named Manu Gulati who worked at Apple to reportedly build custom chips for the iPhone, iPad and Apple TV, according to a report Tuesday by Variety.
Apple didn't immediately respond to a request for comment.
The move might sound technical and wonky, but it has big implications for Google's devices. Building its own chips would give Google tighter control over its hardware. It would also be able to better optimize its processors to save energy.
The current version of the Pixel phone, which Google announced in October, uses a processor made by Qualcomm.