Motorola has revealed the new, a 4.3-inch Android smartphone that's even cheaper than the phenomenally successful , going on sale for just $130 in the US and £90 in the UK. It'll be even cheaper on UK network O2, which will sell you one for £80 on pay as you go.
Encased in tough Gorilla Glass and interchangeable multicoloured covers, the new Moto mobile phone runs Android 4.4 KitKat. A 1.2GHz dual-core Qualcomm Snapdragon 200 processor is backed by 1GB of RAM, with an Adreno 302 400MHz single-core graphics chip.
Motorola has not yet announced pricing for the rest of the world, apart from India, where it will cost 6,999 rupees ($117, £69, AU$125).
The Moto E goes on sale today in the US and on 19 May in the UK. Australian price and availability details have not yet been revealed.
The phone maker also announced athis morning with a beefed-up spec and a slightly higher price. The new Moto G incorporates 4G LTE and expandable storage, and will set you back $219 or £149. Again, we're waiting for Australian details.
You can read our first take on the, on the , and stay tuned to CNET for the first photos, videos and hands-on first impressions of Motorola's new kit.
The Moto E has a screen resolution of 960x540 pixels for a density of 256ppi, which is lower than the Moto G's 326ppi. It also has a 5-megapixel camera on board. The Moto E packs a 1,980mAh battery and 4GB of storage for your music, movies and photos. To find out more, check out this taster video from Motorola: