"Our hope is to bring anything that's not dependent on hardware to other devices," he said.
Blackard didn't have any details about timing for that but suggested it will be sooner rather than later. For prior releases, the update has hit older phones in about a couple months, he said. And updating the Samsung features isn't dependent on an Android update by Google.
Samsung today launched the Galaxy S4 during an event in New York City's Radio City Music Hall. The device was largely applauded for its new features, though the design itself isn't a huge leap from the S3. Samsung is counting on some of its more innovative software advances to set its device apart from rivals.
However, if users can get many of those features on the Galaxy S3, it may make them more hesitant to fork over the extra cash for the S4.