Both phones are available for preorder on September 9 and at the store on September 16, just three days after the launch of iOS 10. The same dates are applied to the new Apple Watch Series 2, with the exception of the Nike version that will be available in late October.
The iPhone 7 will cost $649, $749 and $849 for the 32GB, 128GB and 256GB versions, respectively.
The iPhone 7 Plus will cost $749, $849, and $949, for the 32GB, 128GB and 256GB versions, respectively.
The Apple Watch Series 2's cost starts at $369.
For more from today's Apple event, check out everything that was announced.
reading•iPhone 7, iPhone 7 Plus and Apple Watch Series 2 preorders start September 9
Nov 16•iPhone XS specs vs. XS Max, XR, X: What's new and different
Nov 1•Mac Mini: Apple's tiny desktop computer gets an all-new design
Nov 1•Apple's iPad Pro gets a giant makeover
Nov 1•MacBook Air 2018 now has a Retina display