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iPhone 64-bit chip not a gimmick after all, says Qualcomm

The iPhone's 64-bit chip is not a "gimmick" after all, says Qualcomm in an embarrassing U-turn.

Can you say flip-flop? The iPhone's 64-bit chip is not a "a gimmick" after all, says Qualcomm in an embarrassing U-turn.

"The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate," says Qualcomm, hanging the hapless marketing wonk out to dry. "The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices."

In other words, wind your neck in, Anand. The chipmaker has distanced itself from the damning comments about the 64-bit A7 processor in the new iPhone 5S, which Chandrasekher described as "a gimmick" because "you don’t really need it for performance."

It's an embarrassing public admonition for the Qualcomm boss as the company prepares its own 64-bit chips -- and is probably keen to stay on the right side of Apple, which is looking to ditch Samsung as a supplier of the iPhone's processor.

Is the iPhone's chip a gimmick? Are you looking forward to 64-bit mobiles? Tell me your thoughts in the comments or on our Facebook page.