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iPhone 4 Retina Display, watch out for Toshiba

Toshiba's latest LCD effort boasts a 4-inch display with a tip-top resolution that could knock the Retina Display off its perch.

Jessica Dolcourt Senior Director, Commerce & Content Operations
Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
Expertise Content strategy, team leadership, audience engagement, iPhone, Samsung, Android, iOS, tips and FAQs.
Jessica Dolcourt
Toshiba's latest LCD display features 367 pixels per inch on a 4-inch screen.
Engadget


Earlier this week I broke down some of the elements it takes to create an outstanding cell phone screen. Coincidentally, this week is also SID 2011, a conference in LA devoted entirely to display technology. Toshiba's LCD panel pictured above is one gem on exhibit. It boasts a 720x1,280-pixel HD resolution on its 4-inch screen, which gives it a pixel ratio of 367 pixels per inch (ppi). The iPhone 4's Retina Display is the current king, boasting 367ppi on a significantly smaller 3.5-inch screen with a 960x640-pixel resolution, but if this Toshiba-made effort makes it to market before an updated iPhone, Apple will have lost its major marketing claim to fame.

In addition, Toshiba's display panel features a high contrast ratio and an impressive color gamut (72 percent NTSC ratio), both elements that go into reproducing color and sharpness on the screen. We're still a ways from knowing which manufacturer will partner with Toshiba to introduce the smartphone screen, but it should arrive on a handset later this year, according to Engadget.