IN 2017,came out with an app, called Ikea Place, to let customers see how furniture would look in their homes via augmented reality, but it didn't allow you to buy items. A new app from the home furnishings company will change that.
The upcoming Ikea app will let users buy the furniture they want as well as see how different styles will look in their home, according to a report Monday from Reuters. France will be the first country to get the app, which will make its way to the US later this year.
"It is a completely new experience," Barbara Martin Coppola, Ikea's chief digital officer, told Reuters. "The app is combined with the store experience, with the online experience."
The Netherlands-based company's strategy for the app is to sell furniture to customers who don't have an Ikea nearby. App users will reportedly be able to input the dimensions of a room to see how the furniture will fit and view "inspiration feeds" to help pick the right piece and buy it straight from the app. For those in the stores, it'll display the range of styles available from the company that a particular store may not have the space to carry.