IBM is introducing its own in-store shopping companion app.
Dubbed the "digital shopping assistant," this mobile app allows consumers to scan items they want to purchase at retail stores with their smartphone and then use an IBM self-checkout station to pay.
"Retailers can now deliver a more personalized shopping experience that is less of a chore and more of a convenience for consumers," IBM Retail Store Solutions vice president John Gaydac said in a statement. "By enabling consumers to scan and check-out a wide variety of products at their own pace, retailers can not only create a more customized shopping environment, but also increase in-store traffic."
The app runs on Google
There's no doubt that developing mobile software is now one of the key concentrations of tech companies, with the influx of mobile apps and payment systems and digital wallets. In fact, alast month found that about 21 percent of all patents in the first quarter of this year were for mobile technologies, with Samsung, Microsoft, and IBM leading the charge.
Still, it seemshave to be ironed out -- like properly trained clerks, fixes on glitchy code, and more user-friendly interference -- before consumers completely catch on. So far, none of these new technologies have been a complete success right out of the gate.
However, a newdoes show that Android owners are increasingly using their phones to shop and mobile-payment apps, instead of digital wallets, seem to be the way to go.