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Fujifilm S9100 isn't a dSLR, but it'll probably play one on TV

Fujifilm S9100 isn't a dSLR, but it'll probably play one on TV

Lori Grunin Senior Editor / Advice
I've been reviewing hardware and software, devising testing methodology and handed out buying advice for what seems like forever; I'm currently absorbed by computers and gaming hardware, but previously spent many years concentrating on cameras. I've also volunteered with a cat rescue for over 15 years doing adoptions, designing marketing materials, managing volunteers and, of course, photographing cats.
Expertise Photography, PCs and laptops, gaming and gaming accessories
Lori Grunin
With the price gap vanishing between entry-level dSLRs and fixed-lens dSLR-style cameras, it's getting increasingly difficult to define the market for the latter group. The one clear-cut distinction you can make, though, is that adding a long-zoom lens to a dSLR is generally pretty pricey, while the SLR-style cameras come with the megazoom baked right in. However, the competition for that slice of photographers can be pretty fierce.

Fujifilm has a loyal following for its S-series of megazoom SLR-style cameras, and its forthcoming FinePix S9100 looks as if it's got the same bundle of capabilities that has traditionally pleased them. Though it only has a 10.7X zoom--the cutting-edge models these days stretch to 12X--it does provide a 28mm-equivalent angle of view on the wide end, which most long-zoom models lack. And at 9 megapixels, it offers the highest resolution of the bunch. In addition, it includes all of Fujifilm's high ISO tricks, such as its iFlash and Picture Stabilization program-shift mode .

What it doesn't have, unfortunately, is a real optical or mechanical stabilizer; good high ISO performance helps, but it can't replace some form of nondigital steadying technology.

When it ships next month, the S9100 will be priced at $599, which is more expensive than some enty-level dSLRs and generally more costly than competing 12X zoom models. It'll be interesting to see how much that 28mm view is worth to people.