The But Bloomberg is now reporting that plans for the Essential Phone 2 have been scrapped, and the entire company may be up for sale.was that had us excited .
According to Bloomberg, Essential has spent over $100 million developing its first set of products, of which only the original phone, in several colors, and its 360-degree modular camera attachment have shipped so far.
Bloomberg suggests that Essential may try to sell the company as a whole -- including patents, products and its engineering talent -- rather than selling off those parts piecemeal.
Company founder Andy Rubin -- also the father of the Android operating system that now powers most of the world's smartphones -- noted in a tweet that Essential was effectively triaging its nascent product line. "We are putting all of our efforts towards our future, game-changing products, which include mobile and home products."
An Essential spokesperson echoed the same comment. Neither Rubin nor the Essential spokesperson explicitly countered the main assertions of the Bloomberg report.
A follow-up story at The Information partially corroborates Bloomberg's story too: It appears Rubin sent his employees an angry memo about the Bloomberg piece, seemingly admitting the company is in trouble.
Alongside the Essential phone and its camera, the company had debuted a smart home hub called the almost exactly a year ago.
Originally published May 25, 2:26 p.m. PT.
Update, 3:34 p.m. PT: Added tweeted comment from Rubin; and on May 25 at 7:47 a.m. PT: Adds reference to story from The Information.