Circuit City research finds drivers are considering tech for summer road trips
Circuit City research finds drivers are considering tech for summer road trips
In the time-tested tradition of setting up a problem to sell a solution, Circuit City then asked its respondents whether they thought a GPS navigation device would help them avoid wasting gas; 61 percent said they did (although there are no figures on how many of these were then railroaded into a hard-sell pitch for a TomTom or a Garmin unit).
In a separate study, Circuit City also commissioned online research into which personal technology item--other than a cell phone--that people were most likely to bring on a road trip. Office bosses will be pleased with the findings. According to the survey results, 36 percent of respondents said they would take a notebook computer--more than respondents opting for portable DVD players (23 percent) and personal MP3 players (11 percent) combined. It looks like entertainment takes a backseat to work even when on the open road.