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Centrino, Viiv, now vPro: Intel introduces new biz PC brand

Centrino, Viiv, now vPro: Intel introduces new biz PC brand

Rich Brown Former Senior Editorial Director - Home and Wellness
Rich was the editorial lead for CNET's Home and Wellness sections, based in Louisville, Kentucky. Before moving to Louisville in 2013, Rich ran CNET's desktop computer review section for 10 years in New York City. He has worked as a tech journalist since 1994, covering everything from 3D printing to Z-Wave smart locks.
Expertise Smart home, Windows PCs, cooking (sometimes), woodworking tools (getting there...)
Rich Brown
Further corralling tech concepts under marketing-friendly brand names, Intel today announced vPro, a business PC brand that flaunts the IT-friendly capabilities of its new Conroe platform. Citing improved power efficiency, easier problem diagnosis and repair, and OS virtualization capabilities, Intel claims that vPro will ultimately bring down corporate tech support costs.
How exactly this will happen is to be determined. In order for vPro to matter, software and hardware vendors have to design their products to take specific advantage of the platform's capabilities. Intel announced a list of supporting vendors, among them Adobe, Altiris, Cisco, Skype, and Symantec. Gregory Bryant, the general manager of the Intel's digital office platforms group, also told us that all of the major system vendors, including Dell, HP, and Lenovo, will offer vPro-branded desktops starting in the third quarter of this year, with laptop systems to follow in Q1 2007.