AT&T: iPhone 6 represents our biggest preorder launch ever
Indications continue to trickle in for a stellar launch for Apple's new iPhone 6 and iPhone 6 Plus.
- SABEW Best in Business 2011 Award for Breaking News Coverage, Eddie Award in 2020 for 5G coverage, runner-up National Arts & Entertainment Journalism Award for culture analysis.
Apple wasn't the only company that had a good day. AT&T broke a record of its own.
"This is our biggest Phone, preorder launch day ever," said Glenn Lurie, CEO of AT&T Mobility, in a statement.
This follows a comment that Apple had set its own record for launch-day preorders overnight.
AT&T has been the longest partner to Apple, carrying the original iPhone back in 2007 when it was exclusive to the carrier. AT&T held a lock on the iPhone for three years, before Verizon Wireless began selling it.
As a result, AT&T has a large legacy base of iPhone users, and its success is often tied to Apple's flagship smartphone. The fact that there are two iPhones -- both bigger than the previous iPhone 5S -- drove interest and early orders overnight. While the iPhone 6 is seeing some delays, there are much bigger delays for the larger iPhone 6 Plus.
Though T-Mobile, Sprint and even Apple's store sputtered at night, AT&T's online orders held up relatively well. The carrier does have experience with the frantic rush of orders for iPhones.