AT&T is digging in behind itsfor phones sold with the carrier's service with the sale of the .
The Renue is built from 67 percent recyclable components, and its packaging is constructed from 95 percent recycled paper and printed with soy ink, which isn't a petroleum industry byproduct. The onboard power-saving app is another nod to Earth's resources. In addition, the Renue has a slide-out QWERTY keyboard, a 3.2-inch touch screen, and a 3-megapixel camera. It costs $69.99 with a new two-year service agreement.
AT&T's environmental thrust comes after the carrier's surveys found that "more than 6 in 10 Americans said they would consider an eco-rating in their purchasing decision, all other things being equal." Starting July 30, AT&T says, it will release eco-rating labels on postpaid handset devices, and on 14 existing cell phones.
The eco-rating system pertains to hazardous materials like certain chemicals, environmentally preferable materials like recycled paper and soy ink, energy efficiency, "responsible end-of-life treatment," and "environmentally-responsible manufacturing."
The, which was announced at CES 2012, was the first of AT&T's phones to arrive with the new cardboard packaging. The box is certified environmentally preferable, but there are no other ratings indications.