Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
It made me chuckle at the time.
The cheery salesman Apple's new animated emojis known as .that the wasn't worth the $999 (£999, AU$1,579) price tag, unless I was obsessed with selfies and adored
That seemed a touch superficial.
But here we are a few weeks later, and those two things seem to be the main things Apple pushes about the phone.
For the Grammys, the company has released a series of ads in which various animojis sing Grammy-nominated tunes, just in time for.
Here, for example, is Alien and the Unicorns.
And here's dog, poop and friends singing along to Migos.
These follow on fromof a couple of ads -- one featuring Muhammad Ali proclaiming he's the greatest (video below) -- that suggested Apple's phone of the future is all about enhancing your selfie skills to professional levels.
Yes, Apple has previously advertised the Face ID feature, for example. I can't help thinking, though, that this was more to reassure people than excite them.
After all, Conan O'Brien, for one,people were comfortable with Apple's new way of unlocking a phone.
There hasn't been, though, so much focus on, say, how beautiful the phone is or how simple it is to use.
The animoji-peddling has been especially extreme. Apple has evenbefore the Grammys was even in our sights.
You'll never guess what was right next to his head. It was, indeed, a fox animoji.
Apple didn't immediately respond to a request for comment as to whether it, too, is seeing customers buying the phone specifically for the selfie-power and the animojis.
However, as my colleague Jessica Dolcourt, it has quite a few irritants.
Face ID doesn't work all that well -- and this is something I've heard from quite a few people who immediately bought the phone.
The battery life isn't all that and the phone isn't as instinctively simple to use as previous iPhones have been.
It's currently unclear how well the iPhone X is selling.
I confess to being surprised when, before and after Christmas, Iand found plentiful supplies of all versions of the phone.
I was also surprised that Apple store employees weren't universally giddy about it.
Some rumorsthat Cupertino will "discontinue" it this year. What this surely means is that Apple may try and release a better version.
Still, when first sales figures are released next month, we might get an inkling of just how popular it is.
Currently, though, it makes me think that the T-Mobile salesman was onto something very quickly.
Tech Culture: From film and television to social media and games, here's your place for the lighter side of tech.
Batteries Not Included: The CNET team shares experiences that remind us why tech stuff is cool.