If you've been umming and ahhing over whether to buy a Kindle Fire tablet, this latest Amazon sale could sway you. Until 4 March, the retailer is slashing the price of all its tablets by 20 per cent. It does these kinds of sales quite often, but this is the biggest price cut yet.
That means the Kindle Fire HDX will set you back £159.20 instead of the usual £199, the HDX 8.9 is £263.20 instead of £329, the Fire HD is £95.20 instead of £119, and the Fire HD 8.9 is now £127.20 instead of £159.
Buy any of the above, and you'll get a free 30-day trial of Amazon Prime, which includes Amazon Prime Instant Video, which launches today. This gives you 15,000 films and TV shows to watch, including Alpha House -- the first production by Amazon Studios -- which stars John Goodman.
The price of Prime has gone up, which Amazon is less keen to publicise. It's now £79 for a year instead of £49 -- that price includes the cost of Prime Instant Video. There's no way to opt out of Amazon's new movies and TV service. I've seen a few people on Twitter saying they're quitting Prime because of the new high price.
The sale price of the Kindle Fire HDX makes it £40 cheaper than Google's Nexus 7, but as the saying goes, look before you leap. The HDX is a nice piece of kit, but its software is sadly hobbled here in the UK, giving you far fewer features than the competition.
Will you be splashing out on a new tablet in Amazon's sale? What do you think of it putting up the price of Amazon Prime? Is it a good deal for both services? Or a shameless attempt to push its new streaming offering? Let me know in the comments, or on our Facebook page.