Ads R Us

Small business is tearing it up in the Web-apps world, spending $4.4 billion on everything from e-commerce technologies and services to Web-based software (replacing desktop versions), according to a Yankee Group survey reported on by Inc.com.

The biggest share of the money is going for advertising, says the report. Internet advertising "soared almost 50 percent to $1.3 billion," the story says. "Sanjeev Aggarwal, senior analyst with the Yankee Group, said small and midsize businesses are using services from Google and Yahoo that allow potential customers to search for businesses within specific zip codes."

Watch this space, and we will soon (by this time next week) tell you how to get the most out of your Web ads.