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Black Friday Ads: Shop Now and Plan Ahead for Big Savings at Best Buy, Apple, Walmart and More

Believe it or not, Black Friday 2023 is almost here. Get a sneak peek of what you can expect from your favorite retailers.

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Adam Oram is a Senior Editor at CNET. He studied Media at Newcastle University and has been writing about technology since 2013. He previously worked as a Senior Writer at iMore, Deals Editor at Thrifter, and as an Apple Genius. His spare time is spent watching football (both kinds), playing Pokémon games, and eating vegan food.
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While Black Friday is still officially a few days away, the shopping event of the season has expanded far beyond a single day, with some retailers touting Black Friday savings as early as October. Big outlets like Best Buy have already been offering deals for weeks, and Walmart has joined in, too. Already known for some of the best prices around, Amazon's Black Friday deals kicked off Nov. 17. 

While there are lots of ongoing sales, the biggest deals are yet to come. We've gathered all the intel currently available from top retailers, so you can get an idea of what to expect from each store for both Black Friday and Cyber Monday savings. We've got a team of more than a dozen shopping experts putting in the hours (over 1,000 hours this month already) to keep you up to date on where the best deals are. We've compiled all the current Black Friday ads, or at least the sale details, for most of the major players and you'll find them below.  We'll continue to update this list as new ones crop up.

Black Friday deals happening now

If you're looking to take advantage of deep discounts, you don't have to wait. These retailers have plenty of great deals right now.

Start date for sales: Oct. 27
Store hours: Check Best Buy's store finder for local hours. 

More info: Best Buy's Black Friday deals launched at the end of October, so as far as Best Buy is concerned, Black Friday is here. The website lists all of the current deals, though we're anticipating some additional savings on Black Friday and Cyber Monday. The official Black Friday ad scan has yet to be released, you can follow the link below to see Best Buy's Black Friday deals available now, including discounts on TVs, laptops, headphones, smart home tech, kitchen gadgets and much more. Different deals are added each day so it's worth checking more than once. 

Please note that all Best Buy retail stores will be closed on Thanksgiving Day. 

Start date for sales: Nov. 8
Store hours: Check Walmart's store finder for local store hours. 

More info: Like last year, Walmart's Black Friday sale is being split out into separate timed events, the first of which kicks off online on Nov. 8 and in-store Nov. 10. The second wave of deals arrives online 3 p.m. ET on Nov. 22 and in-store Nov. 24 at 6 a.m. Walmart Plus members will get a three-hour early access window to nab the deals first online on those dates before a final Cyber Monday sale takes place on Nov. 27. There are plenty of great tech and home deals, including the Apple Watch SE for $209, Squishmallows for as low as $5 and lots more. 

Remember, Walmart keeps its doors closed on Thanksgiving Day. 

Start date for sales: Nov. 17
Store hours: N/A

More info: Not being a traditional big-box retailer, Amazon doesn't really do a Black Friday ad but it has early Black Friday savings already available. The sale is Nov. 17 through Nov. 27. You can expect big savings on Amazon devices like 50% off Fire Tablets, plus savings on Fire TV's, Fire Sticks, Echo speakers, Kindle e-readers, Dyson, Sony, Casper, Peloton, Nespresso and more. 

Start date for sales: Oct. 29
Store hours: Check Target's store finder for local hours.

More info: Target's Black Friday deals officially launched Oct. 29 -- and there's even a price match guarantee now through Dec. 24 for items purchased at Target. They include sales on TVs, tablets, laptops, headphones, kitchen gear, vacuum cleaners and more. You can find Black Friday deals highlighted in the company's weekly ad. 

Like other big retailers, Target will be closed on Thanksgiving Day. 

Start date for sales: Nov. 1
Store hours: N/A

More info: B&H kicked off its Holiday Head Start Sale on Nov. 1. The company is offering a number of deep discounts on TVs, laptops, headphones, monitors, storage devices, soundbars and much more. Some deals end sooner than other items, so be sure to check the product page to see exactly when each discount will expire.  

Start date for sales: Oct. 26
Store hours: Check Lowe's store finder for local store hours

More info: Lowe's kicked off its Black Friday Every Day sale in late October and has a number of early sales on appliances, power tools, fire pits, holiday decorations and more that are running through Nov. 22. We expect weekly ads from Lowe's until the big day.

Lowe's stores will be closed on Thanksgiving. 

Start date for sales: Oct. 6
Store hours: N/A

More info: QVC has launched its Black Friday Deal Drop with new deals every week at Black Friday prices. We've seen deals on cosmetics, small kitchen appliances, tablets and much more. Check back each Friday to see what new items are on sale. 

Start date for sales: Nov. 1
Store hours: Check Home Depot's store finder for local hours.

More info: As in previous years, Home Depot's Black Friday sale takes place throughout the month and the current Black Friday ad shows discounts on power tools, appliances, seasonal decor and more from Nov. 2 to 22. On Nov. 23, additional deals and discounts will be released, which will last until the end of the month. 

Be sure to check the weekly doorbuster-type deals at Home Depot, and make note that it will be closed Thanksgiving Day. 

Start date for sales: Nov. 13
Store hours: Check Costco.com for local store hours.

More info: Costco's early Black Friday deals kicked off officially on Nov. 13. And starting Nov. 23 you'll find online-only savings at Costco online. From Nov. 23 to Nov. 27 is when the biggest Black Friday sales will take place. Select deals will be available both online and in-store, while others will be exclusive to one or the other. Be sure to browse all the deals ahead of time so you make sure you're shopping in the right place to score the deals you want.

Costco stores will be closed Thanksgiving Day. 

Start date: Nov. 19

Store hours: 6 a.m. to 11 p.m. on Black Friday, Nov. 24, otherwise hours vary by location. 

More info: The official Black Friday sale at Macy's will run Nov. 19 to Nov. 25, but you can shop Early Access specials right now through Nov. 18. Scope the previews of sales you can expect at the link below, including deals on fragrance, clothing, small appliances and much more, from some of the top brands like Calvin Klein, KitchenAid, Lego, Tommy Hilfiger and more.

Macy's has confirmed it will be closed on Thanksgiving Day. 

Start date for sales:  Nov. 17
Store hours: Check Belk's store finder for local store hours.

More info: From Nov. 17 to Nov. 25, Belk's Black Friday sale will include up to 75% off select doorbusters, with massive discounts on robot vacuums, diamond stud earrings, bedding sets and more. The sales will be both online and in-store. However, you can shop the "Sneak peek" deals happening now. 

At the time of this writing, Belk said holiday hours will vary by location. 

Start date for sales: Nov. 19
Store hours: Check Kohl's store finder for local hours.

More info: While Kohl's has some early Black Friday deals between now and the 24, the big savings will come in store on Nov. 24. You can also start shopping online-only at 12:01 a.m. on Nov. 23. But you can access a preview of the in-store and online deals that will take place Nov. 19 to Nov. 24. 

All Kohl's retail stores will be closed on Thanksgiving Day. 

Black Friday deals coming soon

Ready to plan? Several retailers have announced plans or specific deals you can snap up soon. Check out some of the most anticipated offers below.

Start date: Nov. 17
Store hours: Check the store locator for hours near you, but it will be open at 5 a.m. on Black Friday. 

More info: JCPenney's in-store Black Friday sale kicks off Nov. 24, but online early Black Friday sales began Nov. 17. You'll find deals on clothing, small kitchen appliances, toys, jewelry, luggage, furniture and more.

JCPenney will remain closed on Thanksgiving Day and open at 5 a.m. on Black Friday. 

Start date for sales: Nov. 24
Store hours: N/A

More info: HP's big Black Friday sale will kick off on Nov. 24 this year. While there is not yet an ad full of deals to expect, we have seen up to 70% across HP's range of desktop and laptop PCs, monitors and printers in the past, as well as plenty of gaming accessories.

Start date for sales: Nov. 24
Store hours: Check Office Depot's store finder for local hours.

More info: Office Depot's Black Friday deals launch online at 12:01 a.m. on Nov. 24 and in-store at regular hours. The Black Friday ad has just been released, so you can peep savings on laptops, monitors, PC accessories, printers and office furniture.

Start date for sales: Nov. 19
Store hours: Check Staples' store finder for local hours.

More info: From Nov. 19 to Nov. 25, Staples will offer feature deals on laptops and PC accessories, Apple devices like AirPods and Apple Watches, office furniture, shipping supplies and more. Be aware that some discounts may be exclusive to online, in-store or in-app. Staples hours and holiday closures vary by location, but last year many were closed on Thanksgiving Day. 

Apple recently released its Black Friday ad with a preview of what will go on sale Nov. 24, with savings on iPhones, MacBooks, Apple Watches and more. Most of the deals are savings in the form of Apple gift cards, but we'll keep this up to date as we learn more details.

Retailers with previous Black Friday deals we're on the lookout for

Below you'll find last year's Black Friday offerings from multiple retailers. While we have yet to see Black Friday deals roll in for the retailers below, we're keeping a close eye on them in the days ahead and will let you know as soon as we see an update for 2023 Black Friday deals so that you can plan accordingly. 

Start date for sales: TBD
Store hours: Check Sephora's store locator for store hours near you. 

More info: While there are a number of items on sale right now at Sephora, for the biggest savings fans of this big beauty brand will want to download the Sephora app in order to preview the Black Friday sales. Expect to save on beauty supplies, hair dryers, perfume, gift sets and more. The link below will take you to a "coming soon" that will reveal its Black Friday deals in the coming days. 

Start date for sales: TBD
Store hours: Vary by location, find one near you using its online locator

Though it hasn't released a 2023 Black Friday ad, last year the company offered huge Black Friday savings of up to 50% on all kinds of categories, from apparel to equipment to kid's gear. Right now, you can take advantage of some early Black Friday savings through Nov. 20, and we'll update this article when we have more details. 

The holiday hours have not been updated sitewide, but last year brick-and-mortar stores were closed on Thanksgiving Day.

More Cyber Monday deals from CNET

CNET is covering a wide array of deals on tech products and much more this holiday season. Find the hottest sales and discounts on the CNET Deals page, as well as the best Black Friday and Cyber Monday deals and offers. Check out our CNET Coupons page for current Walmart discount codeseBay couponsSamsung promo codes and more from hundreds of other online stores. Sign up for the CNET Deals Text to get daily deals sent straight to your phone. And add the free CNET Shopping extension to your browser for real-time price comparisons.