When I started writing about thein 2013, influential startup Dropcam, , set the industry prices for DIY security cameras. The , an HD camera with an intuitive app and solid performance and predecessor to the , cost $199.
Dropcam cameras weren't the first to offer impressive features. Theand the have similar capabilities, but Dropcam was among the first to package all of those things in a way that felt approachable to consumers. Its products helped define the contemporary concept of DIY home security technology, and video camera technology in particular.
But that era is over.
Companies such as, and and even are contributing to a burgeoning trend of cheap cameras (and ) with the same functionality as those $199 cameras -- just for much, much less money.
The Seattle-basedis a particularly good example of what is working well, with its lineup of uber-affordable, high-performance , bulbs, smart plugs and sensors.
I'm not prepared to say you should never buy a pricier camera (or other device), but Wyze and its peers make a strong case for spending less on your smart home. And I'm pretty sure this is just the beginning.
How much does a Wyze smart home cost?
Wyze's current lineup includes the $30 Wyze Cam, the $8 , the $15 and the $20 . The Wyze Sense Starter Kit includes a hub, two Wyze Contact Sensors (door/window sensors) and one Wyze Motion Sensor. It's an adequate foundation of devices for a fairly comprehensive smart-home security system., the $20
My house is around 2,000 square feet, roughly the the average home size in the US, according to the Census Bureau. If I were kitting out my house in cameras, bulbs, plugs and sensors, I'd want two cameras, 30 bulbs, six smart plugs, two door/window sensors and one motion sensor.
With Wyze's pricing, my total before tax for all of those devices would come to $355 (using the $20 Wyze Cam as my camera of choice over the $30 Cam Pan). Wyze doesn't charge for cloud video storage, either, so don't expect any monthly charges to view saved clips.
What would that total look like if I opted for pricier products we've tested -- and really liked -- with similar features? For example, if I bought two $199cameras, 30 $20 bulbs, six $23 smart plugs and one $399 Nest Secure system (which includes two door/window/motion sensors), I'd end up spending $1,535 (not including tax). That's over $1,100 more, and Nest does charge for cloud storage, so expect to pay at least $5 per month if you want those saved clips.
Wyze's lower prices wouldn't mean much if its products didn't hold up to more expensive options. But of the Wyze devices I've tested, they do (with a couple caveats I'll get into later). Here's what I wrote about the Wyze Cam, my current indoor camera of choice, in my post about the:
Let's start with price: The Wyze Cam only costs $20. In a sea of costly security cameras, the Wyze Cam offers a killer value. Couple that with its straightforward app, easy installation and solid performance -- and you have an excellent indoor home security camera.
The thing that sets it apart even more is its free two-week cloud storage and built-in microSD card slot for local storage. You have to buy a microSD card separately, but that's standard for most cams with local storage. It supports Alexa and Google Assistant voice commands and has a motion detection zone feature.
Basically, Wyze cameras have most, if not all of the things, that many high-end DIY cameras offer -- but Wyze offers them for free. The one caveat is person detection. Wyze used to offer this feature, but suspended it in January, saying it is working on reintroducing the feature at some point.
Nest charges for cloud storage, motion zones and person alerts via its Nest Aware subscription service; it doesn't have local storage at all. It also can't listen for special frequencies, like the Wyze cameras can.
The comparison holds for the Wyze Bulb and the Wyze Plug. You can do roughly the same things as Lifx Mini White bulbs and the TP-Link smart plug, for considerably less money. I can't directly speak to the performance of the Wyze Contact Sensors and Wyze Motion Sensors, as I haven't tried them out yet.
Wyze does have limitations. It works withand , but not via . Its app could use a design refresh and that $399 Nest Secure system includes more than a couple of sensors. It also comes with a keypad with a built-in Google Assistant speaker, key fobs and door/window sensors that smartly double as motion sensors.
But, how though?
How exactly does Wyze manage to offer its products at such low prices? Here's what Wyze's director of marketing, Scott Wilson, had to say about it:
Our team set out to create a product we wanted for our own homes but couldn't find: A camera we could use for a variety of use-cases that didn't break the bank.
While our margins are thin, we sell a high volume of units. In our first 17 months after the launch of our first product, Wyze Cam, we reached 1M users.
Lifx is aware of the dropping prices. "We've noticed a range of cheap bulbs hitting the market. It's enticing for customers. We welcome this kind of competition -- [it] helps the industry grow faster, plus [it] forces us to constantly think about how we can create more valuable products and services for customers," Sam Moore, global marketing director at Lifx, told me via email. He then noted Lifx's "richer feature set," "integrations" and other things Lifx believes sets it apart from the its lower priced competition.
TP-Link is familiar with the product landscape as well. "Although there are more affordable options available, consumers are often willing to pay more for features like remote control, scheduling, voice integration, scenes and smart actions, grouping control and soft control (when users can program multi-click functions.) Customers also know that the cheapest option doesn't always guarantee the best experience and will look to customer reviews, the mobile app design and app ratings when making purchase decisions," a representative said via email.
Nest declined to comment.
Given the fact that many smart-home devices connect via the internet to corporate-owned cloud storage networks, privacy concerns have become a major focus for the entire smart-home category. Amazon and Google have admitted that. Other privacy concerns have plagued the brands -- from and to .
These issues aren't limited to large companies.and other dot news headlines, from startups to major brands we've all heard of.
You can read Wyze's full privacy statement, but a key takeaway is that Wyze uses Amazon Web Services for Wyze Cam and Wyze Cam cloud storage. Amazon Web Services, or AWS is a cloud platform. If a remote cloud server isn't your thing, you can use a microSD card to view saved clips recorded on your Wyze cameras.
The future of the smart home
The tide is shifting for the smart home. The industry began with a series of small startups competing for dominance, some of which have since been acquired by large companies, like Nest (bought by Google) and Ring (purchased by Amazon). But some of those standout smart home products from years ago aren't as appealing as they once were.
New startups like Wyze are emerging, with low-priced products and similar features to their pricier counterparts -- and some existing brands, like Arlo, are beginning to lower prices. Together, they're paving the way for a new age in the smart home, a buyer's market, where customers have even more choices across a broader range of price-points. I am sometimes willing to pay more for a product if it really is the best option out there, but this new value landscape gives us more good choices than ever -- and I'm here for it.