That bulb is the Wyze Bulb from Wyze Labs, a Seattle-based startup founded by a team that met while working at Amazon. The company pledges to keep profit margins in check, and to cut out "channel fat" by selling its products direct to consumers online. That much is clear with the Wyze Bulb -- at $8 each, plus a few bucks for shipping, it's roughly one third the cost of a comparable bulb from Philips Hue. And, as the little Editor's Choice badge indicates, the Wyze Bulb isn't just a great deal -- , too.
For starters, the Wyze Bulb is brighter than advertised -- and brighter than its top competitors, as well. And since the bulbs use built-in Wi-Fi radios to send their signals, you won't need any extra hub hardware to connect with your router, or with Alexa or Google. Just screw it in, turn it on, and use the app to sync it up with your home's 2.4GHz network. Speaking of which, that app is easy to use, and includes helpful features like light timers and automatic vacation mode lighting that makes it look like you're home when you're not.
And that full spectrum of white light color temperature settings, ranging from a candle-like soft white to stark white daylight tones? You won't get that with any of the other bulbs listed in the chart below.
White light smart bulbs
||Min and max brightness||Wireless standard||Compatible platforms||Requires hub?||Price|
|C by GE Life LED||15 - 828 lumens||Bluetooth||Alexa, Google Assistant, Apple HomeKit, IFTTT||No (requires C-Reach Hub to connect with Apple HomeKit, and a C-Reach Hub or Sol smart lamp to connect with Alexa)||$20 for a 2-pack|
|Cree Connected LED||49 - 894 lumens||Zigbee||Alexa, Google Assistant||Yes (Hue Bridge, SmartThings Hub, Wink Hub, Amazon Echo Plus, Amazon Echo Show, other Zigbee hubs)||$12|
|Eufy Lumos Mini LED||47 - 827 lumens||Wi-Fi||Alexa, Google Assistant||No||$16|
|Lifx Mini White LED||6 - 644 lumens||Wi-Fi||Alexa, Apple HomeKit, Google Assistant, IFTTT||No||$20|
|Philips Hue White LED (Bluetooth version)||13 - 850 lumens||Zigbee, Bluetooth||Alexa, Apple HomeKit*, Google Assistant, IFTTT* (*requires Hue Bridge)||No hub needed for basic app controls, or to connect with compatible Alexa and Google Assistant devices||$15|
|Sengled Element Classic LED||70 - 873 lumens||Zigbee||Alexa, Google Assistant, IFTTT||Yes (Sengled Smart Hub, Hue Bridge, Amazon Echo Plus, SmartThings Hub, Wink Hub, other Zigbee hubs)||$10|
|Sylvania Smart Plus LED||3 - 848 lumens||Bluetooth||Apple HomeKit||No (requires Apple HomePod, Apple TV or always-on iPad for HomeKit control outside of Bluetooth range)||$17|
|TP-Link Kasa KB100 LED||26 - 635 lumens||Wi-Fi||Alexa, Google Assistant, IFTTT||No||$15|
|Wyze Bulb||86 - 921 lumens||Wi-Fi||Alexa, Google Assistant, IFTTT||No||$8|
There really isn't much not to like about this thing. It doesn't dim down quite as low as the competition, and it doesn't currently support Apple HomeKit, which means that you can't control it with Siri. That's really about it.
The bulb went above and beyond my performance expectations when I tested it out using our lighting lab's spectrometer and integrating sphere. The packaging promises 800 lumens of brightness, which would put it right on par with a standard 60W bulb. I measured its default, daylight-tinted setting at 921 lumens. When I dialed it down to a warmer, soft white setting closer to 2,700 K, it put out about 880 lumens. Both of those numbers are noticeably brighter than the stated spec, and brighter than the max settings of every other white light smart bulb I've tested save for the , which tops out at 894 lumens.
As I mentioned before, my only complaint here is that the bulb doesn't dim down as low as the competition. At the app's 1% setting, the Wyze Bulb put out about 86 lumens. Similar bulbs I tested from Lifx, Sylvania and were all able to dim down to 15 lumens or less. A minor quibble, but worth mentioning for folks who like lights they can dim down as low as possible.,