Own your own executive hoodie

Just because you're not the head of a multi billion dollar high tech empire. Doesn't mean you can't look like one take FaceBook CEO Mark Zuckerberg who is getting just as much attention for his sense of style as he -- for his company's IPO is not just. Gigantic -- successful is never looked anything other. And kept an online clothing retailer beta brand dot com is aiming to stay ahead of the less than diverse site she asked Zuckerberg -- is the Mount Everest of but he wears founder Chris -- -- -- capitalizing big time on Zuckerberg slayer for casual Wear. That's how the executive -- he was born. We made for our standards are very large first batch of these things that cut snapped up and 24 hours so right now everything that people are buying on this site. Currently exists -- a giant -- maverick that's right for a 48 dollars a pop. You can relax in the boardroom. Room. Wardrobe change so -- -- the law of unintended consequences for this brand new burgeoning baction dot com -- -- No longer hill to the traditional laws of the fashionable in fact this company. Is coming up with one -- two new designs and releasing them every single week. We're -- -- Disco pants seersucker shorts and red -- smoking jackets but for now. Including Raines until the next big trend in my money's on the -- -- sweat pants. In San Francisco Jonas tuition -- cnet.com. For CBS news.