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Hisense's Huge 110-Inch TV Maxes Out Mini-LED Brightness

The company's wide range of CES 2024 TV introductions also includes a mini-LED TV for under $400.

David Katzmaier Editorial Director -- Personal Tech
David reviews TVs and leads the Personal Tech team at CNET, covering mobile, software, computing, streaming and home entertainment. We provide helpful, expert reviews, advice and videos on what gadget or service to buy and how to get the most out of it.
Expertise A 20-year CNET veteran, David has been reviewing TVs since the days of CRT, rear-projection and plasma. Prior to CNET he worked at Sound & Vision magazine and eTown.com. He is known to two people on Twitter as the Cormac McCarthy of consumer electronics. Credentials
  • Although still awaiting his Oscar for Best Picture Reviewer, David does hold certifications from the Imaging Science Foundation and the National Institutes of Standards and Technology on display calibration and evaluation.
David Katzmaier
2 min read
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The 110-inch Hisense 110UX could be the brightest TV yet.

David Katzmaier/CNET

Hisense probably isn't the first name you think of when it comes to high-end TVs, but the company is doing its best to change that at CES 2024. It's doubling down on a huge TV with some of the most eye-watering specifications I've ever seen. Meanwhile, it's also introducing three other series of more affordable TVs, all of which feature bright mini-LED technology.

I'll start with the UX series because, well, it's simply the brightest TV I know about. Hisense claims a staggering 10,000 nits of light output and 40,000 local dimming zones in the 110-inch model. That's twice as bright as any other TV specification I've seen and more that double the number of dimming zones. Neither spec guarantees a spectacular picture, but they sure don't hurt. Extra brightness helps the best HDR images pop and look more realistic, while more dimming zones allow more precise control of all that light.

In addition to brightness, Hisense claims an extremely wide color gamut -- 95% of BT.2020, which is more than any TV I've seen. There's also a 98-inch size with half the nits and one-quarter as many zones -- still nothing to sneeze at. Both are sure to cost many thousands of dollars, although Hisense hasn't revealed pricing on this series yet.

Hisense TVs, such as the U8G from last year, are among the brightest and best performers for the money I've tested, and the company also introduced three series in sizes from 55  to 85 inches that mere mortals should be able to afford. The U8N series is the successor to the excellent Hisense U8K I reviewed last year, and Hisense says it's twice as bright at 3,000 nits and with double the number of local dimming zones (up to 1,500). If the U8N is priced around the same as the U8K (around $1,000 for the 65-inch), it could again be among the best TVs of 2024.

The company is continuing to use mini-LED in less-expensive TVs as well. The step-down U7N series can get up to 1,500 nits, and the less-expensive U6N series offers mini-LED at a price lower than any I've seen: $400 for the 55-inch model. All three offer local dimming and quantum dot color.

Watch this: The Hisense 110UX Could Be the Brightest TV Yet