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Best 4K TV for 2024

There's no shortage of 4K TVs on the market, but these are the ones we think are worth the investment.

Updated Jan. 23, 2024 11:27 a.m. PT

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Written by  David Katzmaier
Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may get a commission. Reviews ethics statement
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David Katzmaier Editorial Director -- Personal Tech
David reviews TVs and leads the Personal Tech team at CNET, covering mobile, software, computing, streaming and home entertainment. We provide helpful, expert reviews, advice and videos on what gadget or service to buy and how to get the most out of it.
Expertise A 20-year CNET veteran, David has been reviewing TVs since the days of CRT, rear-projection and plasma. Prior to CNET he worked at Sound & Vision magazine and eTown.com. He is known to two people on Twitter as the Cormac McCarthy of consumer electronics. Credentials
  • Although still awaiting his Oscar for Best Picture Reviewer, David does hold certifications from the Imaging Science Foundation and the National Institutes of Standards and Technology on display calibration and evaluation.
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$1,098 at Amazon
TCL 65QM850G TV
Best overall TV
TCL QM8
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$1,700 at Best Buy
The 2023 LG C3 OLED TV
Best high-end TV
LG OLED C3
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$1,478 at Amazon
The Samsung QN90B QLED TV sits on a wooden tabletop stand.
Best high-end non-OLED 4K TV
Samsung QN90B
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$586 at Walmart
TCL 4 Series Roku TV on a stand
Best budget smart TV
TCL 4-Series
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$2,300 at Best Buy
samsung-s95c-tv-1
Best TV color quality
Samsung OLED S95C
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$300 at B&H Photo-Video
Vizio V-Series on a TV stand
Best budget 4K TV for picture quality
Vizio V-Series
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$600 at Amazon
Roku TV
Best midpriced smart TV system
Roku Plus Series
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What are the best 4K TVs right now?

The best 4K TV options encompass a wide variety of models at budget and premium prices. One of our favorite affordable models is the TCL QM8, which starts at $898 for a 65-inch model. For a more premium pick, we love the LG OLED C3 -- just keep in mind that it can get pricey. 

With so many options on the market, finding the best 4K TV can feel like a daunting task. In the end, most people make a decision based on the price of the TV and the features it offers. Nowadays, 4K resolution support is nearly standard. It offers a better picture quality than HD TVs and is the predominant resolution of most TVs released in recent years. You'll be able find it on a variety of models -- even the best TVs under $500

4K resolution just means the TV has a certain number of pixels, 3,840x2,160 to be exact, along with the ability to display 4K TV shows, movies and games from streaming services, devices and game consoles like the Xbox Series X and PS5. There's a lot more to picture quality than resolution, so you can't ignore things like contrast, dynamic range, HDR performance and peak brightness. The best-performing TVs in our reviews excel in these areas. Additionally, if you're looking for a gaming TV, you'll also want to consider factors like input lag.

The following list represents the best 4K TVs (which are, let's face it, thebest TVs, period) that I've reviewed in CNET's test lab, where I compare them side by side. 

Read more: Change These TV Settings for the Optimal Picture

Best 4K TVs in 2024

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$1,098 at Amazon

Best overall TV

TCL QM8

TCL has topped our list of the best TVs for the last few years but the QM8 is something different, and even better than before. In my comparison tests it stood out with superior brightness and impact while still maintaining excellent contrast -- a combination no other TV could match at this price. The key is mini-LED tech and well-implemented full-array local dimming. It also has a sleek design with a center-mount stand. The operating system is Google TV, which I don't like as much as Roku TV, but it's still a solid smart TV. This model replaces the TCL 6-Series Roku TV from last year.

The main downside of the TCL QM8 is that it's available only in large sizes (65 inches and up). If you're looking for a 55-inch TV, I recommend the Hisense U8K instead. Note that prices shown here are for the 65-inch size in the QM8 series.

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$1,700 at Best Buy

Best high-end TV

LG OLED C3

The C3 represents better picture quality than any non-OLED TV on this list at a price that's definitely higher but still not stratospheric. Its perfect black levels, unbeatable contrast and superb off-angle viewing kept it a notch above the mini-LED models in my comparison tests, and while its overall brightness isn't quite as impressive, it's still an incredible performer in all kinds of room lighting. The C3 is also one of the lightest TVs we've ever reviewed thanks to its carbon-fiber construction; the 65-inch version weighs just 37 pounds with its stand.

The prices shown here are for the 65-inch size of the LG C3 series.

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$1,478 at Amazon

Best high-end non-OLED 4K TV

Samsung QN90B

Looking for a high-end TV with spectacular image quality, but don't want an OLED? The Samsung QN90B is your best bet. This TV uses QLED TV tech augmented by mini-LED for a brighter image than any OLED TV. The spectacular contrast of OLED still won out in our side-by-side tests, but the QN90B QLED screen comes closer than ever.

Samsung produces a number of QLED TVs, but the QN90B is among the highest-end, aside from versions with 8K resolution. This is a 2022 model, but the newer version, the QN90C, looks very similar in terms of features and while we haven't reviewed it, we expect it to deliver similar image quality. It's also significantly more expensive.

The prices shown below are for the 65-inch size.

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$636 at Walmart

Best budget smart TV

TCL 4-Series

The picture quality of the TCL 4-Series Roku TV was a step behind the Vizio V-Series in our budget TV test, but the differences between the two are slight enough that you'd really have to have them set up side by side to notice anything at all. The 4-Series lacks Dolby Vision, Bluetooth connectivity and AMD FreeSync with a variable refresh rate, all of which the Vizio offers. 

The 4-Series' advantage over the Vizio is that it comes with the excellent Roku Smart TV system built in. That makes it a great choice for those looking for a one-stop smart TV solution, without having to add an external streaming device.

Note that TCL has been selling the 4-Series for the last few years with little to no change in image quality or features in our tests, although it has recently added some larger screen sizes, including an 85-inch option.

The prices shown below are for the 55-inch size.

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$2,300 at Best Buy

Best TV color quality

Samsung OLED S95C

I compared this TV side by side with the LG G3, and while I liked the G3 better overall, the Samsung S95C looked nearly as impressive. Its biggest advantage was color, thanks to Samsung's quantum dot-infused take on OLED technology, aka QD-OLED. The S95C's flowers, sunsets and other colorful objects looked a bit more natural and impressive than on the G3 or, frankly, any other OLED TV I've tested. The G3 showed excellent color and looked brighter and better overall, but it was very close. 

I also preferred Samsung's design, with its unique external One Connect input box, if that's a factor for you. Instead of inputs on the back panel, this TV houses them in a separate box that connects to the TV via a single cable, easing installation. The panel itself is also thinner than that of the G3.

The S95C replaces the S95B and is one of two QD-OLED series Samsung's current lineup. The other, the S90C, isn't as bright, according to Samsung, and costs less and has standard inputs on the back panel. 

The prices shown below are for the 65-inch size.

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$300 at B&H Photo-Video

Best budget 4K TV for picture quality

Vizio V-Series

When we compared the best budget TVs side by side, the picture quality of Vizio's V-Series clearly emerged as the leader of the pack. The Vizio offered the most balanced and accurate picture during our comparisons, and it comes with some useful extras such as Dolby Vision support, Wi-Fi 6E, Bluetooth compatibility and a variable refresh rate for potentially smoother gaming. The biggest downside of the Vizio is its smart TV platform, Vizio SmartCast. It's crowded, slow and littered with ads for platforms such as Tubi and Kidoodle TV. Even when you factor in the cost of adding a new streaming device, the V-Series remains the best overall entry-level TV that we tested. 

Vizio hasn't announced a new version of the V-Series yet.

The prices shown below are for the 50-inch size.

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$600 at Amazon

Best midpriced smart TV system

Roku Plus Series

Competition among TVs in the middle pricing band is heating up, and the Plus Series is the latest entrant. Unlike the TCL Roku TVs higher on this list, this one is all Roku, with no other brands on board. It adds a couple of step-up extras, including QLED and full-array local dimming, which help deliver a better picture than the TCL 4-Series, for example. It's not as impressive as the Vizio MQX, though, since it lacks 120Hz for gaming and has worse picture quality overall. If you value those extras, then the Vizio is worth saving for, but if not the Roku Plus Series is a very good value.

This is the first TV Roku has produced under its own brand, as opposed to partnering with a brand like TCL, Sharp, Pioneer or Hisense. The company also released a version with fewer features and no local dimming, called the Roku Select Series.

The price shown below is for the 65-inch size.

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How CNET tests 4K TVs

Our TV reviews follow a rigorous, unbiased evaluation process honed over nearly two decades of reviewing TVs. Our primary TV test lab has specialized equipment for measuring light and color, including a Konica Minolta CS-2000 spectroradiometer, a Murideo Sig-G 4K HDR signal generator and an AVPro Connect 8x8 4K HDR distribution matrix. We use Portrait Displays CalMan Ultimate software to evaluate every TV we review. In every CNET TV review, three or more similar TVs are compared side by side in various lighting conditions playing different media, including movies, TV shows and games, across a variety of test categories, from color to video processing to gaming to HDR. Our reviews also account for design, features, smart TV performance, HDMI input and gaming compatibility as well as other factors.

One important aspect of image quality we test is overall brightness. Here's how it compares in nits across select TVs listed above.

Light output in nits

undefined
TV Brightest mode (HDR)Accurate mode (HDR)Brightest mode (SDR)Accurate mode (SDR)
Samsung QN65Q90B 3,3161,9812,625974
TCL 65QM850G 1,9751,9751,7391,448
Hisense 65U8K 1,9661,9661,7201,240
LG OLED65G3 1,3781,378725724
Samsung QN65S95C 1,3481,326238648
LG OLED65C3 861817501464
Vizio M65QXM-K03 939742958608
Roku TV Plus 514455579404
LG OLED65C2 812759413389
Roku TV Plus (65-inch) 5144555794

Check out How We Test TVs for more details.

Factors to consider when choosing a TV

With all of the TVs available today, and all of the technical terms and jargon associated with television technology, it can be tough to figure out what's important. Here's a quick guide to help cut through the confusion.

Price: TVs range in price from $100 to more than $2,000. Smaller screens are cheaper, well-known brands are more expensive, and spending more money can also get you better image quality. Most entry-level TVs have a good enough picture for most people, but TVs last a long time, so it might be worth spending more to get a better picture. It's also best to shop for a TV in the fall, when prices are lower.

Screen size: Bigger is better in our book. We recommend a size of at least 43 inches for a bedroom TV and at least 55 inches for a living room or main TV -- and 65 inches or larger is best. More than any other "feature," stepping up in TV screen size is the best use of your money. One of the most common post-TV-purchase complaints we've heard is from people who didn't go big enough. And we almost never hear people complain that their TV is too large.

Capability: Among entry-level TVs, the most important feature is what kind of smart TV system the TV uses. Among midrange models, look for a feature including full-array local dimming, mini-LED and 120Hz refresh rate, which (unlike some other extras) do help improve the picture in our experience. And among high-end TVs, OLED technology is your best bet.

For more TV buying advice check out How to Buy a TV.

TV-buying FAQs

We'll post the answers to commonly asked TV questions below. If you have any others, feel free to reach out on Twitter (@dkatzmaier), or by clicking the little envelope icon on my CNET profile page. Doing so will let you send a message straight to my inbox.

Is a 4K TV worth it?

At this point, yes, they are. Almost all new TVs are 4K TVs, so the chance that your next set will be in 4K is highly likely. As of now, you can easily find TVs that are 43 inches and above with a 4K display. They come in many different sizes and price points and are unquestionably the type of TV that we recommend. There are still non-4K TVs on the market, but they tend to occur at either the high or low ends of the price/size spectrum. Smaller, cheaper TVs in the 32-inch class and smaller still tend to offer HD-only displays, while a few 8K TVs are available in large sizes with corresponding price points. We don't think 8K TVs are worth it right now, as there is little content available to take advantage of the technology. HD-only displays are fine for small rooms, but you likely be able to get 4K TV for a similar price on sale.

Are 4K TVs good for gaming?

Yes, they are. All 4K TVs will be able to display games in 4K resolution, though high-end 4K TVs will have extra gaming perks like a Variable Refresh Rate and 4K/120 fps, which are features that are made to take advantage of the latest gaming consoles. But even cheaper 4K TVs can have specialized game modes that offer low input lag for console gaming. 

Are there downsides to a 4K TV?

Not really. 4K TVs from reputable brands will generally offer a solid viewing experience. All 4K TVs come with some kind of smart TV system, and some are better than others. You might consider it a downside If you've wound up with a TV with a less-than-stellar smart system. Luckily, you can mitigate this problem by connecting a streaming device to any TV. At CNET, our favorite is Roku for its simplicity, but different systems like Google TV, Amazon Fire TV, Samsung and LG have different strengths, in particular for voice commands. 

What size TV should I buy?

In our opinion bigger is better, and your money is best spent on large screen sizes rather than a slight upgrade in image quality. The answer also depends on room size and seating distance: If you have a big room and sit farther away, you'll want a bigger TV. 

How much should I spend on a TV?

Prices vary widely by size and features, from less than $100 for basic 24-inch TVs to more than $2,000 for big OLED models. TVs last a long time, so we think it's worthwhile to spend a little extra beyond the bare minimum to get a bigger screen, better picture quality or better features. With that in mind, here are some ballpark prices that will get you a very good TV in 2024.

  • 55-inch: $700
  • 65-inch: $1,000
  • 75-inch: $1,300

You could pay (much) more or less. The fact is just about any TV will produce a picture decent enough to satisfy most viewers. Most complaints you read in user reviews aren't about picture quality. Instead they're about ease of use, smart TV menus or sound (or a broken TV).

Which is better, OLED or LED?

In our reviews, OLED TVs, which use organic light-emitting diode technology, have always had better picture quality than LED TVs, which are basically LCD TVs that use LED backlights. The main reason is that OLED TVs can produce a perfectly dark shade of black with no stray illumination of blooming, which leads to better contrast and pop. LED TVs can get brighter and usually cost less than OLED TVs. 

What is the best smart TV system for streaming?

At CNET, our favorite is Roku for its simplicity, but different systems like Google TV, Amazon Fire TV, Samsung and LG have different strengths, in particular for voice commands. In any case, we don't consider the built-in smart TV system that important because you can always connect a streaming device to any TV.

How do I get the best TV sound?

Most TVs sound terrible because their thin cabinets don't have room for decent size speakers or bass. If you want to get good sound you should buy an external audio system. Even an inexpensive soundbar will deliver much better audio quality than a TV's built-in speakers.