The iPhone X is for the tech-loving Apple fan. It introduces Apple's sophisticated new face-scanning technology, and has the biggest screen of all the new iPhones, while keeping the phone's size a tidy little package. The rumor of limited supply makes it extra prize-worthy.
With its huge, 6.3-inch screen and digital stylus, the Galaxy Note 8 calls out to note-takers, doodlers and Android power users. It's the best phone for people who want to do it all. It sells through all major carriers.
Buy the iPhone 8 Plus through your carrier or Apple's store for an excellent large-screen phone that'll cost less than the iPhone X, but matches its photo skills. The improved camera takes beautiful shots.
If you're helping someone upgrade from an iPhone 6S or older, the iPhone 8 will be a huge boost to speed and photo quality. It's a good, no-nonsense choice for phone owners who aren't in a rush to adopt the latest trend.
Google's Pixel 2 reaches out to those seeking a simple, "pure" Android experience. Launching with the latest Android Oreo software out of the box, the 5-inch Pixel 2 has the best camera on any Android phone. Though it only sells on Verizon, you can buy it for any carrier from the Google Store. It also works with Project Fi.
During its initial launch, we liked the 6-inch Pixel 2 XL even more than the Pixel 2. It shares identical core features, but has a sleeker body and more screen space. Google says it designed the 2 XL to display less saturated colors than a typical phone. This initially turned some users off. However, thanks to a post-release software update, there is now a saturated color option.
There were also reports of screen burn-in on the 2 XL. In our own testing, while we did see some screen burn-in, but we don't think it's severe enough to heavily disrupt your day-to-day experience with the Pixel 2 XL.
Your budding filmmaker will appreciate the more premium LG V30, which emphasizes some impressive photo and video tricks through its 16- and 12-megapixel rear cameras. It's available through LG's site and all the carriers.
If the Galaxy Note 8's a little more phone than your giftee needs, the Galaxy S8 and S8 Plus will save you some bucks. Just keep in mind they won't take depth-effect portraits. Both excellent all-rounders are widely available -- keep an eye out for holiday deals.
The heartier version of the Galaxy S8, the Galaxy S8 Active comes with its own built-in case and shatter-resistant screen. A giant battery keeps it alive much longer than the Galaxy S8. It's also pricier, and a little harder to find. Right now, you can pick it up from AT&T and Samsung's site, but it could come to more carriers.
For the ultimate multitasker, the ZTE Axon M is the ultimate phone. Two 5.2-inch screens open like a book to turn into a 6.8-inch tablet. Open two different apps or expand one to fill the full display. AT&T snapped up the exclusive.
LG's G6 isn't an exciting phone, but it's a reliable dual-camera Android device that puts a big screen in a smaller-than-expected body. It's sleek, attractive and water-resistant. You'll find it in carrier stores.
The tiniest modern iPhone is a good choice (and your only choice) if you're looking for an affordable Apple-made phone with a small screen. The iPhone SE was recently blessed with double the storage, and is widely available.
The ridiculously cheap Moto E4, right, is a perfect choice if you're buying for someone who just needs the essentials, like a preteen first-time phone owner, for example. Get it from Motorola, Verizon, Target, Best Buy and Boost Mobile for starters.