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Huge transparent, flexible OLED display flows like water

LG Display's latest insanely futuristic take on "TV" is a massive 77-inch OLED panel that can unroll into a see-through tapestry of awesome.

David Katzmaier Editorial Director -- Personal Tech
David reviews TVs and leads the Personal Tech team at CNET, covering mobile, software, computing, streaming and home entertainment. We provide helpful, expert reviews, advice and videos on what gadget or service to buy and how to get the most out of it.
Expertise A 20-year CNET veteran, David has been reviewing TVs since the days of CRT, rear-projection and plasma. Prior to CNET he worked at Sound & Vision magazine and eTown.com. He is known to two people on Twitter as the Cormac McCarthy of consumer electronics. Credentials
  • Although still awaiting his Oscar for Best Picture Reviewer, David does hold certifications from the Imaging Science Foundation and the National Institutes of Standards and Technology on display calibration and evaluation.
David Katzmaier
lgd-77-inch-flexible-and-transparent-display-smartdesk

The 77-inch transparent flexible OLED as a flowing "smartdesk."

LG Display

Think you have your head wrapped around flexible displays? Wait till you see through this.

LG Display is the purveyor of OLED, our favorite TV technology, and the Korean manufacturer has a crazy new concept display. Billed as the world's first 77-inch transparent and flexible OLED display, it can look like water flowing over a shelf. But it's a TV.

  • It's 77-inches diagonal, but can be rolled up to a radius of just 80mm. That's a diameter of just over 6 inches, a bit smaller than a volleyball.
  • It's transparent. LG claims 40% transparency and judging from the image below, that's basically a window. But with moving images.
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That 77-incher in "portrait" orientation in a retail clothing setting.

LG Display

LG didn't reveal a price for the display, but as a point of reference, its current 77-inch OLED TVs cost $15,000 for the standard version or a cool $20,000 if you want that in wallpaper.

In addition to those consumer OLED panels, which are flat, stiff and opaque, LG Display has shown off a few similarly flexible and/or transparent displays in the past, either as concepts or for commercial use. 

The last time I saw a rollable LG OLED was this mind-blowing 18-inch little jobbie from CES 2016. At this year's Consumer Electronics Show, the company's booth was similarly rife with larger-scale flexible or transparent OLEDs.

Cool concept and commercial OLEDs and LCDs from LG Display

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