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LG Display's booth at CES 2017

The private booth of LG Display was home to some of the strangest and coolest TVs at the 2017 CES. Let's take a closer look.

Shown here: A display that actually creates sound I heard as well as felt.

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LG Display's booth at CES 2017

Here's a video wall composed of three OLED displays in portrait orientation.

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LG Display's booth at CES 2017

OLEDs can have extremely thin borders around the edges for a more seamless look.

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LG Display's booth at CES 2017

A display shows all of the "layers" that go into an LCD TV.

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LG Display's booth at CES 2017

In comparison OLED can be extremely thin. The "wallpaper" design is between 2 and 4mm thick.

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LG Display's booth at CES 2017

Yep, pretty thin.

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LG Display's booth at CES 2017

Did I mention it was thin?

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LG Display's booth at CES 2017

77 inches of OLED hugeness.

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LG Display's booth at CES 2017

The ribbon cable that connects the "wallpaper" OLED display to the box that houses inputs, the power supply and other necessaries.

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LG Display's booth at CES 2017

This demo showed a new use case for OLED LG called "Crystal Sound." I could hear as well as feel the music coming from the screen itself.

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LG Display's booth at CES 2017

It was strong enough to actually bounce these small plastic beads.

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LG Display's booth at CES 2017

The sound is delivered by transducers like this behind the screen -- in effect, the whole screen behaves as a speaker. The best part is that Sony is actually bringing the technology to market this year in its A1E OLED TV.

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LG Display's booth at CES 2017

Here's a 77-inch OLED set back-to-back with another on a rotating stand in portrait mode. The idea? Life-size models, the better to practice your forehand.

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LG Display's booth at CES 2017

Yep, these are thin, too.

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LG Display's booth at CES 2017

Transparent OLED lets high-end digital signage get the message across with more clarity.

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LG Display's booth at CES 2017

Objects like these flowers behind the screen actually show through.

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LG Display's booth at CES 2017

Here we find a column wrapped in six 77-inch OLEDs in landscape mode curved convex.

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LG Display's booth at CES 2017

It's pretty amazing in person. This image doesn't really convey it, but the video helps.

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LG Display's booth at CES 2017

In addition to OLEDs, LGD also makes scads of LCD displays. Surrounding a 4x4 video wall are some unusual ultra-wide aspect ratios for digital signage.

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LG Display's booth at CES 2017

LGD says its new IPS-based LCDs are better.

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LG Display's booth at CES 2017

"Nano color" appearing in 2017 Super UHD LCD TVs is the company's answer to Samsung's quantum dots.

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LG Display's booth at CES 2017

They tout an even wider viewing angle than before. No mention was made of improving black level, IPS' biggest weakness.

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LG Display's booth at CES 2017

LG also touts improved light output in its LCDs, to better reproduce HDR.

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LG Display's booth at CES 2017

No tour of concept displays is complete without an 8K display. At 65 inches, individual pixels are basically invisible.

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LG Display's booth at CES 2017

I'll talk to you after I'm done counting all 33,177,600 of them. While you wait, check out my post-show report for more on CES 2017's TV news.

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