Disney Plus, Disney's highly anticipated streaming service, has signed up more than 10 million subscribers since launching early Tuesday, Disney said Wednesday. By comparison, HBO Now took nearly three years to reach half that number.
Hulu, another streaming service owned by Disney, has 28 million subscribers after its launch more than a decade ago. Netflix, which dominates the market for subscription streaming video, has more than 150 million members globally after introducing streaming over a decade ago.
Disney didn't specify how many of those subscribers signed up through a Verizon promotion that gives the mobile carrier's "unlimited" customers a free year of the new streaming service.
The company added that it wouldn't release any more membership numbers outside its regular earnings calls, meaning there won't be updates on its sign-up figures until at least early next year.
Disney Plus is perhaps the most high-profile example of traditional Hollywood reorienting to compete against the likes of Netflix in streaming video. It's Disney's $7-a-month streaming subscription service for almost everything the entertainment giant creates, and Disney has realigned the entire company around it, including forsaking the hundreds of millions of dollars in licensing deals from Netflix itself.