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The best Roku Prime Day deals that are live: Save $31 on Roku Ultra and more

These cheap Roku devices can turn your older TV into a streaming machine.

Andrew Gebhart Former senior producer
Ty Pendlebury Editor
Ty Pendlebury is a journalism graduate of RMIT Melbourne, and has worked at CNET since 2006. He lives in New York City where he writes about streaming and home audio.
Expertise Ty has worked for radio, print, and online publications, and has been writing about home entertainment since 2004. He majored in Cinema Studies when studying at RMIT. He is an avid record collector and streaming music enthusiast. Credentials
  • Ty was nominated for Best New Journalist at the Australian IT Journalism awards, but he has only ever won one thing. As a youth, he was awarded a free session for the photography studio at a local supermarket.
Ty Pendlebury
3 min read
$29 at Amazon
Roku Express 4K Plus: $29
Save $11
$69 at Amazon
Roku Ultra (2020): $69
Save $31
$20 at Amazon
Roku Express HD: $20
Save $10
$39 at Amazon
Roku Streaming Stick Plus
Roku Streaming Stick Plus 4K: $39
Save $11
$99 at Walmart
Roku Streambar: $99
Save $31
$17 at Walmart
Roku SE: $17 (Update: Out of stock)
Save $8 (compared with Roku Express)
$34 at Amazon
Roku Premiere: $35 (Update: Out of stock)
Save $4

Amazon Prime Day 2021 is entering the home stretch but there are still live deals on Roku streaming devices. 

If you've got an older TV without built-in streaming capabilities, any one of the Rokus spotlighted in this post will allow you to access the latest streaming services. Seeing that there seems to be a new service launching every week, that's a lot of content you might be missing out on. Some Roku models are at or near all-time-low prices for Prime Day, including a $10 discount on the Roku Express 4K Plus and a cool $31 off of Roku's top-shelf streamer, the Roku Ultra.

We'll keep updating this post as prices and availability fluctuate.

Deals available now

Sarah Tew/CNET

The latest Roku is our new go-to streaming pick. This is the best way to deliver a full range of streaming channels (including plenty of free content) to any TV, up to and including 4K HDR picture quality on compatible televisions. And now it's 25% off -- the best price we've seen since it first went on sale a few months ago.

Sarah Tew/CNET

The 2020 Roku Ultra offers a significant upgrade over other Roku devices with both a remote finder and a wired Ethernet port. Picture quality is as good as ever with Dolby Vision support, and it's quicker than other Ultras too, thanks to its superfast processor. It's back down to $69, which is a great price if you want those extras.

Read our Roku Ultra 2020 review.

Sarah Tew/CNET

Cheap and dead simple, the Roku Express delivers all the joy of Roku's platform, but in a crazy-small package. It comes with a remote, micro-USB and HDMI ports, an HDMI cable, plus a tiny sticker to keep it in place. That said, with the 4K version on sale for just $5 more; that's far and away the better deal.

Read our Roku Express (2019) review.

Sarah Tew/CNET

Although the Roku Express 4K Plus is our new favorite, the Roku Streaming Stick Plus 4K is still great. The two are basically identical aside from design, although the Express 4K Plus does support an optional Ethernet adapter. Both offer hundreds of apps, the excellent Roku interface and a robust, voice-control remote, as well as 4K HDR and Apple AirPlay.

Read our Roku Streaming Stick Plus review.

Expired deals: May return for Prime Day

Number of channels 2Wireless subwoofer NoConnections Bluetooth, optical, HDMI, USBDolby Atmos No

The Streambar blends a capable 4K streamer with a dialogue-enhancing soundbar. It even tosses in Bluetooth for good measure. As a cheap way to get both sound and streaming to your TV, this Roku is unbeaten.

Read our Roku Streambar review.


This is a bare-bones Roku that can handle all your streaming needs. It isn't as fast as the Streaming Stick Plus and doesn't include Roku's more useful enhanced remote (which has a microphone for voice control and doesn't require you to point it directly at the TV). It also lacks 4K support and new features like AirPlay. It is, however, just $17 and should be fine for basic streaming. The SE is pretty much identical to the $25 Roku Express, aside from the white color.

This has been going back and forth between available and in-store only, and so may depend on the availability at your local Walmart. If you really want this price it's worth checking the link below.

Sarah Tew/CNET

The Roku Premiere isn't as good as the Roku Express 4K Plus -- it lacks the voice-control remote and TV control -- but if those features don't matter to you, or if the Plus is out of stock by the time you read this, the Premiere is still a solid 4K HDR streamer value.