Amazon and Best Buy are teaming up to sell Amazon Fire TVs.
Wait a second, two model enemies of the retail world joining forces and working together?
Well, don't be surprised, Best Buy.
Already sells Amazon devices in its stores such as the Fire tablets and Eco Smart speakers.
This new layer of the partnership will have Best Buy as the exclusive seller for more than 10 different Fire to E models made by Toshiba and now, Best Buy's insignia brand.
This is all starting in the summer.
Amazon Fire TVs have the Fire streaming software built into the TV.
With Alexa voice commands.
Now, Amazon is partnering with Best Buy to better compete against Roku TV's for people who still want to go into a store and see it before they make a purchase.
Amazon maybe blind for the downfall of traditional, physical stores but Amazon has partnerships with other retailers too.
For instance, you can return Amazon products at Kohl's stores.
Of course KOHL'S did that to get more people at the door.
And in reverse, Sears started selling it's Kenmore appliances on Amazon's website.
It's like they say, if you can't bit them, join them.
So, do you still travel to stores to get a fill for a gadget before you buy it?
Share your shopping strategies in the comments.
I'm Virgie Carry and you can keep up from the latest tech news at CNET.COM.